Grey Goose Grammys

Grey Goose Grammys

Grey Goose Grammys

Hospitality at the center of music’s biggest week.

Hospitality at the center of music’s biggest week.

Hospitality at the center of music’s biggest week.

Grey Goose Grammys was created for Grey Goose. Replace this starter copy with a concise overview of the experience, its objective and the guest journey.

Grey Goose Grammys was created for Grey Goose. Replace this starter copy with a concise overview of the experience, its objective and the guest journey.

CLIENT

Grey Goose

LOCATION

Add location

YEAR

Add year

ROLE

Senior Lead Experiential Producer · Executive Production Lead

02 / MY ROLE

From creative ambition to opening day.

From creative ambition to opening day.

From creative ambition to opening day.

SENIOR LEAD EXPERIENTIAL PRODUCER · EXECUTIVE PRODUCTION LEAD

As Senior Lead Experiential Producer and Executive Production Lead, Philip guided Grey Goose Grammys from early creative collaboration through live execution.

He aligned creative, design, fabrication, logistics, technical and operational teams while balancing creative ambition with schedule, budget and onsite realities. Replace or refine this copy with the project-specific production story.

THE EXPERIENCE

MEDIA 01
MEDIA 02
MEDIA 03
MEDIA 04
MEDIA 05
MEDIA 06

EXECUTIVE PRODUCTION LEADERSHIP

The work behind the experience.

The work behind the experience.

The work behind the experience.

01

Creative Partnership

Translate the creative narrative into clear, producible priorities while protecting the emotional intent of the experience.

02

Production Strategy

Build the master roadmap across scope, schedule, dependencies, approvals, risk, and delivery milestones.

03

Budget & Procurement

Guide cost planning, bidding, vendor selection, procurement, change control, and financial reconciliation.

04

Fabrication & Technical Delivery

Lead the path from drawings and prototypes through fabrication, AV, lighting, scenic integration, and installation.

05

Leadership

Align clients, creatives, fabricators, technical teams, venues, and operations around one accountable production plan.

06

Live Operations

Direct rehearsals, show readiness, opening, guest flow, safety, troubleshooting, and final operational handoff.

Behind the Production

Behind the Production

A closer look at the planning, fabrication, installation and people behind the finished experience.

MEDIA 01
MEDIA 02
MEDIA 03
MEDIA 04
MEDIA 05
MEDIA 06

Creating experiences that move people.

Creating experiences that move people.

EXECUTIVE EXPERIENTIAL PRODUCER

EXECUTIVE EXPERIENTIAL PRODUCER

© 2026 Philip Hooghuis

© 2026 Philip Hooghuis