Bloomtanica

Bloomtanica

Bloomtanica

A botanical world brought to life.

A botanical world brought to life.

A botanical world brought to life.

Bloomtanica was created for an experiential program. Replace this starter copy with a concise overview of the experience, its objective and the guest journey.

Bloomtanica was created for an experiential program. Replace this starter copy with a concise overview of the experience, its objective and the guest journey.

CLIENT

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LOCATION

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YEAR

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ROLE

Senior Lead Experiential Producer · Executive Production Lead

02 / MY ROLE

From creative ambition to opening day.

From creative ambition to opening day.

From creative ambition to opening day.

SENIOR LEAD EXPERIENTIAL PRODUCER · EXECUTIVE PRODUCTION LEAD

As Senior Lead Experiential Producer and Executive Production Lead, Philip guided Bloomtanica from early creative collaboration through live execution.

He aligned creative, design, fabrication, logistics, technical and operational teams while balancing creative ambition with schedule, budget and onsite realities. Replace or refine this copy with the project-specific production story.

THE EXPERIENCE

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EXECUTIVE PRODUCTION LEADERSHIP

The work behind the experience.

The work behind the experience.

The work behind the experience.

01

Creative Partnership

Translate the creative narrative into clear, producible priorities while protecting the emotional intent of the experience.

02

Production Strategy

Build the master roadmap across scope, schedule, dependencies, approvals, risk, and delivery milestones.

03

Budget & Procurement

Guide cost planning, bidding, vendor selection, procurement, change control, and financial reconciliation.

04

Fabrication & Technical Delivery

Lead the path from drawings and prototypes through fabrication, AV, lighting, scenic integration, and installation.

05

Leadership

Align clients, creatives, fabricators, technical teams, venues, and operations around one accountable production plan.

06

Live Operations

Direct rehearsals, show readiness, opening, guest flow, safety, troubleshooting, and final operational handoff.

Behind the Production

Behind the Production

A closer look at the planning, fabrication, installation and people behind the finished experience.

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Creating experiences that move people.

Creating experiences that move people.

EXECUTIVE EXPERIENTIAL PRODUCER

EXECUTIVE EXPERIENTIAL PRODUCER

© 2026 Philip Hooghuis

© 2026 Philip Hooghuis